Top 6 Local SEO Tips You Must Implement Now
Here, there, everywhere! Who are we talking about? Why, your clients of course! Your consumers are present all around you. You can find them on every digital channel, every kind of tech gadget, and interacting with a rich variety of content instruments.
We know search engine optimisation is extremely important to you and that you are doing your best to remain on top of the latest changes. After all, the world of search engine optimisation is an intricate, complex one with consistently evolving variables.
The only constant in its realm is change. Okay, so you are focusing on your SEO strategy, but have you constituted local search engine optimisation to be a part of it?
Don’t know what local SEO is? No worries, we will explain it to you as that is what we are here for. We spoke to a Top Rated SEO Company in Scotland for tips and tricks for this article.
Local search engine optimisation refers to the efforts and tactics taken by a business to gain a high ranking position in local search results.
You may already know this, but more than half of the queries conducted on Google refer to local products and services. As per Go Globe, more than fifty percent of the brands that exist today utilise location information as a key factor when conducting marketing campaigns to attract customers.
Another eighty-five to ninety-five percent of customer engagement takes place via the local business listings and local pages. It is something worth looking at, is it not?
How can you benefit from this? By kicking ass on your local search engine optimisation strategy ball game.
If you are new to the field of search engine optimisation, more so new to the world of local SEO, allow us to share a few tips with you to get the magic flowing for your business.
- SEO Tip 1: Perfect your Google My Business page
Users in your vicinity are usually seeking a physical office address, a phone number, your opening and closing hours on Google search and Google Maps. Our recommendation is to add as much information as possible by filling out sections.
If a potential consumer views your page and sees such complete data, your business’s credibility will increase in his perception. She will view you as a trusted and reliable product source. Of course, you will have to be a little bit patient during the authentication process whilst Google verifies your business claim to truly be your business.
Do not forget to change, edit and update any business information once your Google My Business page is up and running. You will be able to identify where your users are coming from, which channels and which sources as well. You will be able to formulate your local search engine optimisation strategy on the basis of such data patterns. Awesome, isn’t it?
- SEO Tip 2: Apply Google Posts in your Google My Business page
Now, as a business owner, Google has enabled you to publish any offerings, updates, marketing news, new product launches and events via your Google My Business page. Guess what? These posts pop up on the search engine result pages and let you share news to target your clients without them having to come to your business website.
- SEO Tip 3: Utilise schema markup
This is a certain markup that you have to put in your HTML to better your webpages respresentation in search results. It can actually increase your click through rates, ameliorate your ranking position and lets Google know what kind of content elements you have.
- SEO Tip 4: Linkbuilding and much more
Now, do not go around building and increasing your links simply for the sake of it. It is important to have pertinent, relevant links that will add valuable traffic to your site. It does take time and patience to find the right places to link to. But once done, owning a powerful linking profile will only take you up on the search engine result pages.
- SEO Tip 5: NAP updates
Whether you are present on Google My Business, Facebook, Twitter, LinkedIn, Instagram or Pinterest, make sure all your contact information and your data is in sync and correct in nature.
- SEO Tip 6: Include your city in all tags
Optimise your title tag, meta description, URL and any other content to include the name of your district, region or city as well as the target keyword you’re trying to rank for. Google will be able to identify that the topographical region is pertinent to the search as well as the content type and will index your web page efficiently.
- SEO Tip 7: Monitor your rankings
So digital marketing is where it’s all about! Technology can now let you check in real time what your users and customers are searching for. If you want to monitor search volume, any ranking changes, the result type, what device your consumer is searching on, and if your URL is performing well, you can do with just a few clicks and swipes here and there. It is super easy, we know!
Another thing you can consider doing is, well don’t just think about it, actually do it! Okay, wait, where were we? Yes, so what you can do is compose page groups and keyword classifications, so you can review your data and separate any ranking or performance declines.
You will be able to identify any issues, see changes due to seasonal demands, and identify any potential opportunities as well for marketing purposes.
See all the benefits that come with implementing a local search engine optimisation strategy? Do not worry if you have not gotten around to it yet. We are sure that after reading this article you will be all over it – especially given that now you know how to do get it done.
Design your local search engine optimisation strategy and reap the advantages. Remember, you want to be where your customers are. The longer you wait, the more sales opportunities you are losing out on every day. Time to get cracking!