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3 Marketing Tips for Startup Companies

3 Marketing Tips for Startup Companies

by August 1, 2018 Marketing Tips

Marketing has become a very important part of the business landscape. In fact, the success of the marketing strategy of a company also dictates the success of a company too oftentimes.

The internet is currently the place for marketing. Mastery of online marketing is a big plus for a company.

The Clank team presents are three marketing tips that will help out startup companies.

Blog About It

Starting a blog and having people right in it about your business is a worthwhile endeavor. The first thing is that it doesn’t cost much to do this. Just create the platform and have someone who can write poignant yet relatable messages.

In doing so, the people who do get to read it will know more about your product and your company. Depending on how good the writer is, you can also squeeze in a few promotions that people won’t know are promotions.

The important thing when blogging though is to make it as human and relatable as possible. Don’t make it sound like you are selling anything. When you start sounding like a salesman that is duping people into reading their blog, then you’re just an ad.

Use Social Media

This is a basic one as well. Social media is all around us now. So many people are currently using it, plus there are so many platforms to reach as well.

Since most everyone is already on it, why not use it to your advantage?

Use social media to get your company’s name out there. However, social media shouldn’t just be used as a shout out area. Apart from When you do use social media, use it to build relationships with your potential customers.

When you speak to them, you can know what it is they like or don’t like. You’ll also find out what you can improve in your company. Feedback of the clients is always key.

One way to get more of client feedback is by rolling out some online customer reviews.

Target Your Audience

The final tip we’ll be presenting is targeting your audience. It was once said that there is a marketing for everything. It is somewhat true. All you have to do is find this market and tap into it.

In truth, finding the right audience for your service or product is an essential tip when studying marketing.

You may have a good website that people can find and use. However, if the people that find it don’t find your product or service relevant, then it may all be for naught.

Start out by making some personas up. These personas will be your target audience personified. Then, you must craft and gear your product and everything about it (its packaging, ads, words used, etc.) towards these personas.

These are only a few online marketing tips that can help startup companies. We hope that you capitalize on these tips and find more ways to market your company better.

3 Essential Tips to Help Tech Startups Succeed

3 Essential Tips to Help Tech Startups Succeed

by July 17, 2018 Startup

In the previous article that the Clank team wrote, we presented several great websites from startup tech companies that people should learn from.

While it is true that websites are important in today’s business climate, the fact is that a great website isn’t enough for startups to get off the ground and find success. At least half of all startups inevitably close down after the first four years.

This statistic shouldn’t dishearten you to not start a business. As Wayne Gretzky said, you miss 100% of the shots you don’t take. So, take your shot!

Don’t worry though. The team here at Clank has prepared several tips that will help your tech startup company to succeed. Let’s begin with the first one.

Patience

The first tip is something that everyone who wants to achieve something should have. The first tip is to have patience.

Like any journey you are undertaking, it is inevitable that at some certain point, you won’t like what is happening around you. For a tech startup company, there may be times where it will feel like you are failing because your business is not breaking even and profiting.

There may even be times when you don’t like the line of work or the clients and projects you are dealing with. The truth is, there will always be times like those. However, if you up and quit, your company will never live long enough to profit or get the clients you really want to.

Resilience is key. Stay strong under adversity and come back even stronger. Hold on to the vision of your company. Speaking of vision, let us head on to the next tip.

Vision

No, this isn’t the green and red Avenger we are talking about. We are talking about having a clear purpose for your company. With every business, it is built upon a core idea from where everything stems from. This core idea is your vision.

There will always be hardships along your startup journey. However, once you and your employees understand why you are undergoing this hardship, it will enable them to fight against the pain and see things through.

Innovate

Along with vision comes innovation. The heads of startup companies should be the ones bringing the spirit of innovation and development to the table. Without it, you will just end up being like every other company.

While the heads are supposed to enact it, there is nothing wrong with the members of the company to do so as well.

In order to do this, you must be in tune with your clients. Understand what your clients need and what is it that they subsequently don’t like as well.

The most pointed and effective innovations in life come from when these different needs and pain points are connected across different areas of a person’s life.

We hope these you keep your eyes and ears open for more tips that will help your startup succeed.

tech startups

Infographic by: leanbranding.com
3 Best Websites from Tech Startup Companies

3 Best Websites from Tech Startup Companies

by July 2, 2018 Startup, Websites

There is no doubt that websites are now required for website to survive and succeed. With so many out there, it gets harder and harder to see one website that catches a person’s eye and differentiates itself from its competitors.

As life goes on though, so does the creative innovation of people. People always find a way to improve upon certain things done (unless its Mozart or the like). It is no different for websites.

People have upped their website games in the past. And here are a few tech startup websites whose websites are worth noting.

Magic Leap

Magic Leap

Magic Leap is a company that is bringing technology up a notch. This company is working on augmented reality (AR). Their company is currently utilizing a display to show realistic virtual images that people can interact with.

The thing about their technology is that is really quite impressive is that it doesn’t use a machine to flash the images out. Instead, the headset that Magic Leap created points the images directly to your retina. Once the light from the device bounces into your eye and even onto other objects, these objects are also created in the real world.

This what makes it look quite real.

The technology sounds complicated, no? Moreover, it would be hard to translate this technology into a website that people can appreciate.

Thus, the website utilizes whole screens of videos to basically get the general gist of the technology. It also has some images of the technology in action. It is an efficient way of getting their technology across.

Finally, one thing that really shines through is their “About Us” page. The way they write this is a far cry from what is usually seen in other websites. Other websites usually have very dogmatic styles to their writing. It explains what the company does.

However, with Magic Leap, you get a real sense of the passion of the team through their write-ups. When you read it, they are a company that you’ll want to root for.

Mint

mint

Mint is a website whose primary service is in helping you manage your finances better. It handles budgets, your bills, and even lets you in on your credit score. It is laid out for you in a very simple way that makes it easy to use.

Apart from their service, their website is also a great one to look at if you want to be inspired to make your company’s own website.

The website itself doesn’t rely on a lot of words to explain their service. Instead, it uses great appropriate visuals to explain what it is all about. This also means that the site is not too cluttered and heavy.

Less words could also be the reason why the Mint website shows impressive loading speeds. According to website Pingdom, the Mint website loads at a rate of three seconds or below only!

If your website loads fast, then that means that people can head in to your website and enjoy the patronage of your business even more.

Logitech

Logitech

Logitech’s website is interesting for different reasons. This website utilizes fresh and bright colors to make everything stand out and look fresh and interesting.

This, coupled with the clear and concise navigation buttons allows for it to be a user-friendly website. This means that users can find what they need to faster than the usual.

Finally, their “card” design is good for when the website is viewed on mobile devices or tablets.

You should look up to these websites of technology businesses as inspiration more than anything. We at Clank hope that you can pick something useful up and create an amazing website for yourself too.